Client
Danone

Agency
Conran Design Group 

Client
Name of client

Agency
Name of agency

Client
Name of client

Agency
Name of agency

Client
Name of client

Agency
Name of agency

Client
Name of client

Deliverables
Branding   

Deliverables
Another deliverable

Deliverables
Another deliverable

Deliverables
Another deliverable

Deliverables
Another deliverable

Danone  

Project description Project 

Whilst freelancing at Conran I had the pleasure of helping them pitch to Danone five logo concepts to refresh their brand identity. The positioning and the mark reflect Danone’s commitment to delivering a positive food future but also embraces Danone’s new ‘One Planet. One Health’ positioning.

The previous mark lacked an emotional connection so our brief was to give it a warmth that will link it to their very important positioning and make it memorable. Myself and the team worked on modernising the mark itself and the brand architecture, my watercolour route was the one that got selected. 

Danone rebrand
Danone colour variations and colour checks

 

Danone rebrand example
Danone rebrand mockup
Danone rebrand example
Danone rebrand architecture

 

Danone alternative brand marks

Alternative brand marks created, each one had its own application style and brand architecture to suit.

See brand release information

Projects

JNcQUOIWeb Design

BidwellsBranding

Working Better TogetherInternal comms

The Design YearbookEditorial Design

CPL AromasWebsite Design

C40Reporting

DanoneBranding

Get in touch

+44 07824 862739
terrynicholls01@gmail.com
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©2018 Terry Nicholls and respective brands